Kirsetin Morello

Kirsetin Morello

Freelance writer/content strategist

I specialize in writing profiles of CEOs, CFOs, chefs, brewers and anyone else with an interesting story to tell. I also write about health and wellness, business, relationships, & travel.

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Kirsetin Morello's stories for
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Screen shot 2017 03 24 at 1.55.33 pm article
experiencegr.com

Where to Find-or Make-The Best Bloody Mary in Grand Rapids

Grand Rapids’ brunch scene is growing, and with it, there are more options than ever to find the perfect Bloody Mary.

Screen shot 2016 10 24 at 11.49.54 am article
ey.com

Stepping into the future

Paul Grangaard took the helm of Allen Edmonds in 2008 and turned the struggling shoe manufacturer into a company where employees want to work and revenues are strong. (p.34)

Screen shot 2017 03 23 at 1.01.19 pm article
experiencegr.com

Grand Rapids' West Side Welcomes Whiskey Bar, Butcher's Union

Butcher's Union, who's tag line is "Meat and Whiskey," joins Grand Rapids' West Side expansions and features a bar with over 100 types of whiskey (and more).

Screen shot 2016 04 17 at 9.06.01 pm article
ey.com

The deal-maker

In her 10 years as CFO of pharmaceutical giant Perrigo, Judy Brown has overseen 27 M&A deals, and helped grow the company by a factor of 25.

Screen shot 2016 07 23 at 4.52.27 pm article
ey.com

Real-life retail, one bear at a time

In 16 years, Maxine Clark grew Build-A-Bear Workshop into a 400-store retail giant. Her products may be cuddly, but her business approach is all about persistence, risk-taking and self-belief.

Screen shot 2017 03 23 at 1.07.06 pm article
experiencegr.com

Breweries, Bakeries, and More: So Many New Restaurants To Try on the North End

Foodies rejoice! Rockford Brewing Company (RBC), located along the scenic Rogue River, has added an innovative food menu to their already great menu of served cider, wine and hand crafted, freshly brewed beers.

Screen shot 2016 10 24 at 12.10.01 pm article
gogreat.com

4 Ways To Stay Toasty This Fall With Michigan Craft Beer - Pure ...

Warm up this autumn with a fall flavor tour in the Go Great Lakes Bay region and indulge in brewmasters' fuller, richer, darker fall brews.

Screen shot 2016 08 09 at 12.53.47 pm article
gogreat.com

Tee Up With Tips From Our Pros For The Perfect Pure Michigan Fall ...

After the heat of summer winds down, you'll be ready to unwind with a relaxing golf getaway this fall. Luckily, the Great Lakes Bay Region has more than 20 lush courses, including four championship courses...

Screen shot 2016 05 11 at 1.55.29 pm article
westmichiganwoman.com

Embrace the Change: Sex During Menopause

No matter how much you rocked it in the bedroom in your younger years, menopause may spring a few surprises on you.

Bud kibby art article
experiencegr.com

Art Outdoors Project 2016: Artist Bud Kibby

Bud Kibby’s artistic submission to the Art Outdoor Project, “ex machina” [pronounced ex mach·in·a'], is part of a larger series that explores the concept of purpose within the components of machines...

Arched bridge japanese garden article
experiencegr.com

Beauty and Tranquility: You'll Find it at Meijer Garden's New Japanese Garden, Opening June 13, 2015

The latest addition to Meijer Gardens is an 8-acre Japanese Garden, whose horticultural elements, like Japanese flowering cherry trees and flowing lavender wisteria, combine with scenic bridges, waterfalls and an authentic Japanese teahouse to evoke tranquility in the midst of a busy world.

Screen shot 2016 04 09 at 2.44.46 pm article
experiencegr.com

Something's Brewing in Grand Rapids

Something's Brewing in Grand Rapids

Screen shot 2016 05 11 at 1.53.56 pm article
westmichiganwoman.com

How to Talk to Your Kids About Sexting

The consequence, both legal and social, for kids who text can be harsh.

Screen shot 2016 05 13 at 10.50.50 am article
experiencegr.com

Craft Beer in Grand Rapids: You Can't Miss at Founders Brewing ...

If you want a bottle of Founder Brewing Company's Kentucky Breakfast Stout, bring your camping gear.

Screen shot 2016 05 11 at 1.55.57 pm article
westmichiganwoman.com

When Mental Illness is a Concern

Recognizing the warning signs and knowing how to help.