Kirsetin Morello

Kirsetin Morello

Freelance writer/content strategist

I specialize in writing profiles of CEOs, CFOs, chefs, brewers and anyone else with an interesting story to tell. I also write about health and wellness, business, relationships, & travel.

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Screen shot 2016 10 24 at 11.49.54 am article

Stepping into the future

Paul Grangaard took the helm of Allen Edmonds in 2008 and turned the struggling shoe manufacturer into a company where employees want to work and revenues are strong. (p.34)

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The deal-maker

In her 10 years as CFO of pharmaceutical giant Perrigo, Judy Brown has overseen 27 M&A deals, and helped grow the company by a factor of 25.

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4 Ways To Stay Toasty This Fall With Michigan Craft Beer - Pure ...

Warm up this autumn with a fall flavor tour in the Go Great Lakes Bay region and indulge in brewmasters' fuller, richer, darker fall brews.

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Tee Up With Tips From Our Pros For The Perfect Pure Michigan Fall ...

After the heat of summer winds down, you'll be ready to unwind with a relaxing golf getaway this fall. Luckily, the Great Lakes Bay Region has more than 20 lush courses, including four championship courses...

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Embrace the Change: Sex During Menopause

No matter how much you rocked it in the bedroom in your younger years, menopause may spring a few surprises on you.

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Real-life retail, one bear at a time

In 16 years, Maxine Clark grew Build-A-Bear Workshop into a 400-store retail giant. Her products may be cuddly, but her business approach is all about persistence, risk-taking and self-belief.

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Art Outdoors Project 2016: Artist Bud Kibby

Bud Kibby’s artistic submission to the Art Outdoor Project, “ex machina” [pronounced ex mach·in·a'], is part of a larger series that explores the concept of purpose within the components of machines...

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Beauty and Tranquility: You'll Find it at Meijer Garden's New Japanese Garden, Opening June 13, 2015

The latest addition to Meijer Gardens is an 8-acre Japanese Garden, whose horticultural elements, like Japanese flowering cherry trees and flowing lavender wisteria, combine with scenic bridges, waterfalls and an authentic Japanese teahouse to evoke tranquility in the midst of a busy world.

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Something's Brewing in Grand Rapids

Something's Brewing in Grand Rapids

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How to Talk to Your Kids About Sexting

The consequence, both legal and social, for kids who text can be harsh.

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Craft Beer in Grand Rapids: You Can't Miss at Founders Brewing ...

If you want a bottle of Founder Brewing Company's Kentucky Breakfast Stout, bring your camping gear.

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When Mental Illness is a Concern

Recognizing the warning signs and knowing how to help.

Midlife & Menopause: Helping Women Fight Back

"We're treating women as if they're men in terms of medication and treatment, instead of looking at how our chemistry is different."

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Grand Rapid's Bed & Breakfast | Romantic Getaway | Suites

If you’ve been dreaming of a romantic getaway but don’t have the time or money to fly to France, look no further: Grand Rapids has award-winning bed and breakfasts that are the perfect local getaway.

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Plan Your Epic Grand Rapids Summer: 13 Events You Won't Want to Miss

Grand Rapids boasts 4 beautiful seasons, all with their own particular appeal. But summer, with its long, warm, sunny days, is special. It’s a season to celebrate: we grill, we spend time outdoors with family and friends, and we bask in seemingly endless days when the sun doesn’t set until...